As a child, I created my own bubble, filled with pop culture and dreams. Inspired by Victoria Beckham, I saw how a bag could be a shield — she seemed to find her strength through her collection of Birkins. I started drawing bags for the women I admired, blending their personalities with my own. My obsession with custom pieces began, creating one-of-a-kind objects that represent both my world and theirs. I added a layer of wood inside my bags for strength, like a shield, and as a bridge between me and my father, who finds peace in the forests of Jura. When I design, I always start with the story — the why, before the how.

There’s this moment — kind of brutal — when you see someone wearing exactly what you’re wearing.For a second, you stop feeling special.It happens all the time in movies — two women, same dress, instant tension.I never want that to happen with one of my bags.A bag becomes valuable when you can say who made it and why they made it. Its real worth doesn’t come from a logo or a price, but from the story it tells.When I design, I ask myself one thing:Have we seen this bag before?If the answer is no, then I know I’m on the right path.

My mission as a designer is to use my craftsmanship, my creativity, and my obsession with one-of-a-kind pieces for those who dream in silence, without knowing the dream could be real. I like to slip in hidden references, the kind only the person it’s made for might truly recognize. A detail. A texture. A quiet intention. I want to create fragments of identity. Memories. Bags that tell a story and resemble nothing else.